Privacy Policy

Last Updated: January 2025

Adwaita Techno Labs ("we", "our", or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use the Artha ERP Service ("Service") available at arthaapp.in.

1. Information We Collect

1.1 Information You Provide

When you register for and use our Service, we collect information that you voluntarily provide, including:

  • Account Information: Name, email address, phone number, company name, and billing address
  • Business Data: Employee records, payroll information, financial data, inventory details, customer and vendor information, invoices, and other business-related data you enter into the Service
  • Payment Information: Credit card details, billing information, and transaction history (processed securely through our payment gateway partners)
  • Communications: Information you provide when contacting customer support or communicating with us

1.2 Automatically Collected Information

We automatically collect certain information when you access and use the Service:

  • Usage Data: Log data, IP addresses, browser type, device information, operating system, access times, and pages viewed
  • Cookies and Tracking Technologies: We use cookies, web beacons, and similar technologies to enhance user experience and analyze Service usage
  • Analytics Data: Information about how you interact with the Service, including features used and time spent

2. How We Use Your Information

We use the collected information for the following purposes:

  • Service Provision: To provide, maintain, and improve the Artha ERP Service
  • Account Management: To create and manage your account, process subscriptions, and handle billing
  • Customer Support: To respond to your inquiries, provide technical support, and resolve issues
  • Communication: To send service updates, security alerts, administrative messages, and marketing communications (with your consent)
  • Compliance: To comply with legal obligations, including GST and tax regulations in India
  • Analytics and Improvement: To analyze usage patterns, improve Service functionality, and develop new features
  • Security: To detect, prevent, and address technical issues, fraud, and security threats

3. Data Sharing and Disclosure

We do not sell your personal information. We may share your information in the following circumstances:

3.1 Service Providers

We engage third-party companies to perform services on our behalf, including:

  • Payment processing (payment gateway providers)
  • Cloud hosting and data storage
  • Email delivery services
  • Analytics and monitoring tools

These service providers have access to your information only to perform specific tasks and are obligated to protect your data.

3.2 Legal Requirements

We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., court orders, government agencies).

3.3 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity.

3.4 With Your Consent

We may share your information with third parties when you have given explicit consent.

4. Data Security

We implement industry-standard security measures to protect your information from unauthorized access, alteration, disclosure, or destruction. These measures include:

  • Encryption of data in transit and at rest
  • Secure socket layer (SSL) technology for data transmission
  • Regular security assessments and vulnerability testing
  • Access controls and authentication mechanisms
  • Regular backups to prevent data loss

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

5. Data Retention

We retain your information for as long as your account is active or as needed to provide the Service. We may also retain certain information to comply with legal obligations, resolve disputes, enforce agreements, and for business continuity purposes. When you cancel your account, we will delete or anonymize your personal data within a reasonable timeframe, subject to legal retention requirements.

6. Your Rights and Choices

You have the following rights regarding your personal information:

  • Access and Update: You can access and update your account information through your account settings
  • Data Portability: You can request a copy of your data in a machine-readable format
  • Deletion: You can request deletion of your account and associated data (subject to legal retention requirements)
  • Marketing Communications: You can opt out of marketing emails by clicking the unsubscribe link in any marketing email or by contacting us
  • Cookies: You can control cookies through your browser settings, though this may affect Service functionality

To exercise these rights, please contact us using the information provided below.

7. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your experience on the Service. Cookies are small data files stored on your device that help us:

  • Remember your preferences and settings
  • Authenticate your account and maintain security
  • Analyze Service usage and performance
  • Deliver relevant content and advertisements

You can control cookie preferences through your browser settings. Note that disabling cookies may limit certain Service features.

8. Third-Party Links

The Service may contain links to third-party websites or services. We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies before providing any information.

9. Children's Privacy

The Service is not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that a child has provided us with personal information, we will take steps to delete such information.

10. International Data Transfers

Your information may be transferred to and processed in countries other than India. These countries may have different data protection laws. By using the Service, you consent to such transfers. We ensure appropriate safeguards are in place to protect your information in accordance with this Privacy Policy.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of material changes via email or through a notice on the Service. Your continued use of the Service after such modifications constitutes acceptance of the updated Privacy Policy.

12. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:

Adwaita Techno Labs
1st Cross, 1st Main, Behind Shivalaya Water Tank
Vinobhanagara, Shivamogga, Karnataka 577201
Email: support@arthaapp.in
Website: https://adwaita.co.in

13. Compliance with Indian Laws

We comply with applicable Indian data protection laws and regulations, including the Information Technology Act, 2000, and the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011. We are committed to protecting your privacy and handling your data responsibly.